Case studies As more Chinese youth see Made in China as a badge of honour, the international market share will see declines. Our data highlights that working overtime has increased significantly since 2019. A visually overloaded website hurts conversion, as confused and frustrated shoppers won’t buy. *Clients only Socially prescribed perfectionists obtain their self-worth when others approve of or accept them. This eight-part series looks at what consumer, market and industry insights will have the biggest impact. Market-creating innovations do exactly what the term implies: they create new markets. Instead of being built to serve commutes from outlying neighborhoods into the centre, they will be built around clusters of local neighborhoods where schools, retail, leisure, and work is all within easy reach – what urban planner Carlos Moreno has dubbed the “15 minute city”, an idea getting traction with city mayors even before COVID-19. For Amazon Echo users that shop with Whole Foods, customers have two hours after the order has been submitted to add something to the shopping cart for same-day delivery. And few would be able to predict what next year has in store. With eco-anxiety (chronic concern over environmental issues) slowly rising, companies need to put sustainability at the forefront or risk losing future consumers. There is no denying that data is being collected and exchanged. In addition, online echo chambers on both sides of the political spectrum are keeping people insulated from differing viewpoints and beliefs. Free White Paper: "2021 Consumer Trends" What should brands prepare for in the coming months? For one thing, cities still hold considerable appeal. View full description > *.. Verify Your Email Address. Audiences must request access to the brand’s (“private”) Instagram. Providing workers with more autonomy to choose their hours and measuring their performance on productivity, rather than hours worked. Workers with a good work-life balance are more productive, more satisfied with their job, feel more empowered to pursue new business opportunities, and feel their company is better equipped to respond to industry changes. Momox, which resells books, console games, CDs, and DVDs, has recorded double-digit growth every year, for seven consecutive years, earning €150 million in 2016 alone. In Brazil, social underdogs are becoming cultural icons. On Millennials and the Need for Businesses to Adapt. 5 Trends for 2020 (and 21 for 2021!) Here are 9 emerging trends in consumer behaviour for 2020–2021. Deep kindness relies on consistent action and challenging our own assumptions. Wibson is a start-up that purchases user data in exchange for points that are redeemable for Spotify Premium accounts, Visa gift cards and Uber credits. ESG (environmental, social and governance) investments now represent 25% of all assets ($22.8 trillion) under management globally. Recent estimates suggest less than 60% of web traffic is human, a phenomenon exemplified by the emergence of “fake news”. Case studies Case studies The future of retail will focus on leveraging data to anticipate and respond with stress-free shopping solutions. Regularly communicate with your target audiences about the partnership to ensure transparency with funds and resources. Encompassing both the economic and social spheres, this pressure is omnipresent and affects people across the demographic spectrum, and has perhaps become the latest “great equaliser”. For marketing leaders, that means paying attention to profound changes in consumer trends, values, attitudes and behavior, and adjusting brand strategies accordingly. Clean UI/UX design Here Are the 4 Biggest Consumer Trends to Look For in 2021. That isn’t going to happen. A recent survey by Emarys found more than four in five (82%) are now aware of the use of AI in their shopping experience. The global elderly and disabled assistive devices market is expected to surpass $26 billion by 2024, with care robots, wearables and adaptive fabrics leading the way. According to the company, participating brands include McDonald’s, GM, Danone and Staples. Uber is testing AI to ensure that multi-transport commuters have a seamless journey. For the West, there’s been a decline in market-creating innovations. With this in mind, we conducted two surveys to inform each of the 2021 Global Marketing Trends chapters. They are more likely to get divorced.”. 2020 will be remembered as many things. People with intellectual humility are better learners, listeners and leaders, and this is becoming a desirable job skill. The influence and power of Chinese brands are rising globally. Many businesses had to adopt crisis mode in the immediate response to the pandemic, and extra hours were a side-effect of trying to survive. No one at the time could have known it would become the defining event of the next 12 months. Related tags: Trends. Brands and retailers aiming for hyper-transparent transactions should create reward systems for trading data or partner with established programmes. For example, shoppers can say “add milk to my cart” and Alexa will confirm and ask “anything else?” Additionally, based on the customer’s order history, Alexa will ask if they’ve forgotten to order an item. People with intellectual humility are better learners, listeners and leaders, and this is becoming a desirable job skill. According to a 2018 report by Kantar, China’s Top 100 Total Value brands increased sales 23% y-o-y. With the rise of influencer marketing, direct-to-consumer (D2C) marketing, peer-to-peer (P2P) marketplaces, re-commerce and more, consumer brands must rethink strategies and reinvent themselves in order to attract and retain the latest generation of consumers. The economic and social pressures that millennials find themselves under often lead them to seek unrealistic and unsustainable targets. Nairobi-based start-up BRCK pointed out that the next 800m internet users will come from Africa. 2. • Media coverage of severe allergic reactions • Growing list of registered allergens • Changes in laws around allergen labelling and what is classed as an allergen The research is varied, but all estimate daily decision-making is increasing. This consumer type values equitable local innovation and representation. In short, declutter the digital experience, use AI/ML to streamline the shopper journey and take a less-is-more approach to product offering. 2021 Lifestyle Trends Lifestyle trends in the past tended to revolve around travel, food and drink, entertainment and fashion. Data aggregation is more complex than taking point-of-sale or online customer habits and dumping them into a database in hopes of gaining “deep insights”. Kindness as a KPI Re-commerce retailers like Momox, ReBuy, and Quoka.de are the biggest drivers of the industry. Typically, consumer trends are driven by things like innovative restaurants and world travel. However, human interaction lessens the “Big Brother” paranoia. Access and accountability. You can check them out in full in our connecting the dots report. The advent of social media and the digital revolution has given rise to a very modern phenomenon – the feeling of overwhelming pressure. RESTAURANTS BLOGS AND SOCIAL The Food Philosopher Allergen-free WHAT’S DRIVING THE TREND? ... 4 Key Trends for Retail Entrepreneurs in 2021 One is that some decision-makers are effectively waiting for a green light on the back to normal, where employees can be summoned back to the office en masse. Uncover the 2021 consumer trends, behaviours, scenarios and growth opportunities impacting your business next year and beyond. Consumers surveyed say that they use digital technology to research, browse and purchase, sometimes all on the same website. A 27-year long meta-study by psychologists Thomas Curran and Andrew Hill found that multidimensional perfectionism encompasses three levels, and millennials tend to suffer from all three. Cyber Cynics and companies are increasingly aware of data inaccuracies. It’s not always appropriate in every single sector, but in the vast majority of cases, more is gained than lost when working from home. Ultimately, consumers have had their say, and the message is clear – the future consumer is willing to pay a premium for convenience, authenticity, and ethically sourced or produced goods. Cities aren’t dying, but they are changing. MINTEL TRENDS. Driven by the digital revolution, the retail industry is going through a transformation – one that has completely altered the shopping experience for the modern consumer. Harris writes, “If generations are characterised by crises, then Millennials is the crisis of extreme capitalism.” Harris, alongside economists, cites the rising divergence between productivity and compensation. According to COO Stuart Haselden, since the redesign the number of customers communicating with the brand online has doubled and in Q2 of 2018 there was 80% growth in the company’s email file. Pride and patriotism Less is often more – B2C businesses should focus on fewer SKUs (stock keeping units) and prioritise quality over quantity. 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